Varien was an experienced player in the open-source eCommerce segment that has been. Magento Commerce was established in 2008 by Roy Rubin and Yoav Kutner, and calls itself “the leading platform for open commerce innovation.” Moreover, eBay had made an investment in Magento in 2011 and acquired 49% ownership shares of the company. Furthermore, Magento would be acquired by Adobe to integrating it into Adobe Experience Cloud in 2018. Moreover, Adobe Magento Commerce launches their new versions and updates their features & technology.