AI-driven upselling and cross-selling in e-commerce:
As we know, Upselling and cross-selling are sales techniques used to increase the revenue from a single customer by encouraging them to buy more expensive items or additional products.
Today, for the eCommerce owners, I will share industry-specific AI-driven upselling and cross-selling tips:
1) Fashion Industry
=> Upselling: When a customer views a basic t-shirt, AI recommends a premium version made from organic cotton.
=> Cross-Selling: Suggests matching accessories like a belt and sunglasses on the product page and at checkout.
2) Electronics Industry
=> Upselling: Customer browsing a mid-range smartphone gets a recommendation for a higher-end model with better features.
=> Cross-Selling: Suggests accessories like a phone case, screen protector, and wireless earbuds.
3) Home Goods and Furniture
=> Upselling: Customer considering a standard sofa is shown a deluxe model with better upholstery and a longer warranty.
=> Cross-Selling: Recommends complementary items like a matching coffee table and cushions.
4) Beauty and Cosmetics
=> Upselling: Shopper looking at a basic skincare product is suggested an advanced formula with added benefits.
=> Cross-Selling: AI recommends additional items such as a toner and moisturizer that complement the initial product.
5. Sporting Goods
=> Upselling: Customer viewing a basic treadmill is shown a model with advanced features like built-in workouts and heart rate monitoring.
=> Cross-Selling: Suggests complementary items like a yoga mat, dumbbells, and workout clothes.
6. Food and Beverage
=> Upselling: Customer ordering a standard coffee is recommended a larger size or a premium blend.
=> Cross-Selling: Suggests pastries, snacks, or reusable coffee cups to go along with the drink.
Shopify’s AI Apps I would suggest:
1) BOLD Upsell
2) ReConvert Upsell & Cross Sell
3) Frequently Bought Together by Shopify
4) Honeycomb Upsell Funnels
App links are in the comments.
By implementing these AI-driven upselling and cross-selling strategies, eCommerce businesses across various industries can increase their average order value and boost sales.