How to create audience catchy and engaging eCommerce store?

How to create audience catchy and engaging eCommerce store?

The online eCommerce store is an efficient and effective tool that quickly makes millions of customers online. Only an eCommerce website with a complete and beautiful design can engage visitors. Moreover, it assists in transforming them into faithful consumers. For generating an audience catchy and engaging eCommerce website, one requires to keep in mind several aspects.

Have a glimpse at our blog to know more about it:

  • Try to keep the design easy
  • Easy & fast navigational features
  • Make a distinct call to action
  • Limit the content control
  • White space should be perfectly utilized
  • Utilize the colors in the perfect way
  • Clean fonts should be utilized
  • Incorporate Videos & images
  • Create a responsive website
  • Section headers should be utilized
1 – Try to keep the design easy

The design of your eCommerce store should be made of a straightforward concept. In this way, users would obtain the message of your brand directly. They would be able to do so by just having a quick look at your eCommerce store. Rather than others, if a store has an operative and accurate layout, it can be arranged rapidly. Thus, it can be flexibly utilized on divergent kinds of platforms & devices.

2 – Easy & fast navigational features

Did you searching an agency to create your engaging eCommerce store? 

Then We at Born Techies will assist you in creating your store with accessible and navigational features. Most of the visitors waste their time looking out for navigational features. Navigational features should be redesigned if they tend to spend a lot more time obtaining the information. Furthermore, We’ll create the navigational button menus instantly visible to users. So, They would feel a lot more comfortable.

3 – Make a distinct call to action

Call to action plays a vital role as they invite the users to take steps. For example, a call-to-action button would be to sign up for an email newsletter or purchase any products.

Would you please design these buttons to stand out from the bottom of the components? Other than this, try to hold the text on the call to action quickly.

4 – Limit the content control

People tend to avoid visiting online shopping websites that have a lot of text-based content—they more or small lookout for obvious factors to obtain the solution for their problem.

Hence, web pages should have the proper mix of text and visible content. Also, eliminate any incomplete product advertisements.

Try to obtain a clutter-free web page having text and visual components.

5 – White space should be perfectly utilized

White space is a primary design factor if you are marking out for an aesthetically appealing eCommerce website. In this, a lot of space is left blank on the web pages.

This space doesn’t include any image or text. The purpose behind this is to increase the readability of the text. Other than this, white space can assist in decreasing the stress from the eyes.

Thus, if a lot of space is left blank, the user can scan information. In this way, users are clutched on the website while decreasing the bounce rate.

For example, Google is a classic example in which whitespace has been appropriately utilized.

6 – Utilize the colors in the perfect way

Make sure that the color that you prefer for your website is eye-catchy. But the color should be chosen strategically such that it can dispatch the message of your company’s brand.

On a website, you will discover various crucial buttons & interface components. Thus, I want a different color for the equivalent to get the attention of the user.

Lastly, choosing the right color palette holds supreme value if you create a friendly website.

7 – Clean fonts should be utilized

It will be vital if you want a complete typeface. Other than this, it should support out in reading the information in the best way.

Moreover, the typeface should be different and well-balanced. In this way, users would be able to understand the website’s text transparently.

Look out for the fonts that are trending in the market. Moreover, choose the one that can match the character of your brand.

8 – Incorporate Videos & images

If you want to manage an engaging store, then relevant videos & images require to be included. These are primary visual components that can keep the visitors engaged in the store.

Other than this, the bounce rate on the website is also decreased. But do secure that there is a precise mix of visual and text content.

While Including the videos, bypass obtaining the website too heavy, or it can profoundly influence the loading time. So, try to place appropriate videos only on essential web pages.

9 – Create a responsive website

Most of the web searches these days are assembled on smartphones. So, there is ample opportunity for your target customers to look out for services or products utilizing mobile devices.

Responsive Desgn

This arguably means that the website design should be responsive to the screens of a small phone. The design should be made in such a way that users can conveniently search for your organization.

10 – Section headers should be utilized

If content-heavy areas are already on the web pages, it can enhance less encouraging and boring. Finally, users would leave the page, and they would progress on to some other website.

So, it is recommended that the precise segmentation of the content should be done. Furthermore, content can be fixed with headers such that a structure can be produced. In this way, users can scan & spend all your content.

Finally, significant text content should be divided into small pieces such that companies can go through it suddenly. In this way, you would be able to produce an engaging website.


Create an audience catchy and engaging website While you design an engaging website design, secure that it carries the message of your brand. Other than this, apply fonts, colors, and all other components in the appropriate way such that it displays a lot more engagement.

Lastly, videos, white spaces, and images, etc., can assist in engaging more users to your website.

Moreover, Though these eCommerce plans are serviceable for divergent things, BTPL assists you with expanding your store.

Try these ways and let us know in the comments how it went for your eCommerce business.

With over 9+ years as a full-service eCommerce agency, the BTPL Commerce team is attainable to assist you with building, designing, and enlarging your online store.

Moreover, Our eCommerce consultant will assist you and guide you on managing it and how we will be best for you.

Our specialists Will assists you with your project top to bottom. We will commit to solving your issues and eCommerce development on time.

Furthermore, Born Techies is the eCommerce enabler and official partner of Adobe Bronze Solution Partner, BigCommerce Preferred Partner & Shopware Business Partner.

Born Techies –Digital Commerce agency offers Shopify, Shopware, Magento, and Bigcommerce development with the latest technologies.

Do you want to receive a free consultation about how to optimize your store and generate more sales? Reach us out at [email protected] or contact us, and we will be more than happy to help you out.

We hope you have liked this article, and stay tuned for the upcoming articles.