eCommerce Experiments & A/B Testing

We frequently receive questions from our #ecommerce clients, that building & implementing new features is good for the #userinterface & #userexperience without knowing how it would work for the customers?

It’s common rule of the web & app world, until we try that new feature in design you want, how can we understand that customers are liking it or not.

So, #experimenting only the way to understand your #customers

If found good, you can keep & enhance the feature, or remove / revert it ?

Yesss, A/B testing tool can definitely help us, we can’t ignore ?