Food Commerce – The Strong Growth In United Kingdom

Food Commerce – The Strong Growth In United Kingdom

The UK food and beverage industry is continuing to grow at a healthy pace despite worries about Brexit’s effect on success and profits. This industry is one of the largest manufacturing sectors in the UK, with an annual turnover exceeding GBP 95.4 billion. Food manufacturing companies and suppliers in this region are increasingly investing in research and development and turning to innovation to increase revenue and sales. The food industry is the largest manufacturing sector in the United Kingdom, employing 4 million people and generating around £121 billion annually. 

The Future of Food Commerce: A Spotlight on eCommerce

With eCommerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers should consider to improve their ability to reach and engage with customers across multiple online channels, including DTC models, social media platforms, and all-in-one apps, as shopper expectations of the digital experience increase.


There are four primary eCommerce channels for F&B: click and collect (led by Walmart+), retail grocery delivery (led by Amazon, including Whole Foods), concierge services (led by Instacart), and direct-to-consumer (DTC). Ecommerce is not captured by scan data and is an “unmeasured” channel; therefore, market share estimates vary widely. In 2021, the big players were Walmart, Amazon, and Instacart, with each holding an approximately 30% share of the eCommerce market.

Famous Food & Beverages online stores in the United Kingdom

tesco | sainsburys
ocado | asda
morrisons | waitrose
iceland | amazon


What are the new challenges in the food industry?

As we say, there are several peculiarities in the food industry that may change the way it operates during this year or the following years. Here are some of the challenges that the food sector will have to face to continue growing.

An Explosive Supply Chain
Changes in Consumption Levels
Direct to Consumer (DTC) Sales
Increasing Health Concerns
Poor or expensive delivery
Product assortment too small
Online prices too high
Poor food quality

Food Industry Stats in United Kingdom

Every year, as the holiday season starts, there’s a predictable surge in online sales. As Q4 ends, however, the sales never fall back to where they were in Q3. Instead, they lock in most of the Q4 gains to set a new baseline for the following year. Applying the same formula to food and beverage eCommerce sales, it’s clear to see that the buying behaviors initiated by the coronavirus pandemic are going to lock in most of the growth in food and beverage eCommerce retail sales.


Online food & Drink shopping has become increasingly popular among shoppers since the COVID-19 pandemic, which spurred consumers to purchase their supermarket goods through the internet when faced with lockdowns and stay-home advisories. In 2021, online food and grocery sales in the United Kingdom amounted to about 25 billion British pounds. That figure was forecast to increase to nearly 30 billion by 2025.

While saving time and avoiding crowds are pros to buying foods on the web, there are also inevitable cons with this method of food & drink shopping.

How Retail Scheduling Software can help the food industry

Using retail scheduling software will help any company to multiply its performance, improve customer and employee satisfaction and, therefore, increase profits. Planning and optimizing tasks have a positive impact on all areas of the business, reducing labor costs and improving customer service in United Kingdom.

Adapting these technologies and software allows employees’ time preferences to be respected, balancing the workdays and workloads of each employee. In addition, these aids eliminate the headache of complying with the labor laws in force in each of the company’s territories, avoiding the need to make complete calculations on the regulations of each sector.

Case Study

Hello eCommerce Merchants,
Have a look on below section – We’ve a strong portfolio for different different industries in United kingdom.
You want to see full portfolio just redirect on our website – click on Case Studies.
Explore all the case studies with the divergent industries.
One of our best Food & Beverage Industry’s Case study below.


Cheshire Cheese Company has journey with us from and eCommerce Start-up to Grown-up. Wonderful feeling they have after 4 years we have made the digital commerce implementation.

300% increase in site visits
130% increase in transactions
90% increase in revenue

Food & Beverage eCommerce Strategies for Small and Medium Businesses

Before the pandemic and the ‘Great Pause’ disrupted everything, Asia Pacific was the largest region in the global food and beverage market. The F & B sector is expected to stabilize and continue growing at a CAGR of 23.4% through 2023, as a recent Research and Markets report observes. eCommerce is going to spearhead the growth. Here’s how you, a small or medium F & B company, can take advantage of the situation and claim your share of the $20 billion pie. Here are some strategies to follow for your food eCommerce business.

Launch a Multichannel Marketing Program – Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers.

Create a Compelling Online Presence – While getting online sounds easy, creating your online presence and voice is actually complex. Not only do you need to have a social media presence, a well-designed and easy-to-use website, plus some reputation management skills, but it all has to come from a cohesive brand.

Build a Great F & B Ecommerce Website – Let us have a glance into the challenges of the food and beverage eCommerce industry and plan effective strategies for a great online business boom!

Offer a Unique Customer Experience – There is no single universal checklist to follow to guarantee good customer experience: your business is unique, and so are your customers.

Advertise Online and Offline – Online advertising has different ways to advertise and attract users, but the advertisement remains for a lesser time than offline advertising.

Do you know about eCommerce Expo 2022?


It’s the UK’s largest and best-loved event for the retail industry. eCommerce and marketing technology is back to Educate, inspire, and connect with the eCommerce industry.
Are you planning for the startup your eCommerce business?
Ohhh, That’s great – Please find the some time and connect with us at eCommerce Expo, Excel – London on 28-29th September 2022.

Wrap up…

At Born Techies, we work a little differently.
We specialize in working with SME food & drink businesses, hospitality, restaurants, and many more industries.
Launching a food product in the UK is easy if you know the basics to get started. You need to conduct extensive research to determine whether there’s a need for your product or how you can create better products than your competitors.
You should also create strategies to partner with retailers and supermarkets to get your product to your customers. We will create the methods to conduct development research and launch a food store that your target customers will love. Happy store Launching with Born Techies!

Born Techies –Digital Commerce agency offers ShopifyShopwareMagento, and Bigcommerce development with the latest technologies.

Do you want to receive a free consultation about how to optimize your store and generate more sales? Reach us out at [email protected] or contact us, and we will be more than happy to help you out.