Tips before starting a new eCommerce store in 2022-23
Launching a brick-and-mortar store involves rigorous efforts at the pre-launch, launch, and post-launch stages. The same goes true for the modern eCommerce storefront launch.
In a broad sense, an online storefront owner or a company has to pass through the following phases and answer the respective questions on each stage before starting an eCommerce business.
Selection of eCommerce Technologies
You may not able to select an appropriate eCommerce platform without the help of experts, so it is better to carry out this procedure after the next phase of selection of your eCommerce website design company.
For the sake of information, today myriads of eCommerce platforms are running on the web to solve different purposes for various businesses. Among them, PHP open source with CMS capabilities is trendier, and Magento and Shopify are ranking on the top beside WooCommerce, VirtueMart, and Ubercart.
The selection of technology may decide hosting requirements, hence the choice of hosting services.
Selection of Development Team
The topmost aspect determines the success of eCommerce. The right talent, expertise, and skill have a distinguished role in the right product development. Therefore, you must carefully select the eCommerce team of designers, programmers, QA professionals, UX designers, and marketers by applying appropriate filters.
Check your portfolio, testimonials, cross-references, social media, and reviews on the Internet to determine the capable team for you. Rates are afterthoughts because quality never comes with the cheapest so you must be ready to pay worth the quality you receive in the end.
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Start building relationships with relevant influencers
It takes a few months to find the best influencers to promote your products and even then it’s not guaranteed. From personal experience, I found a great influencer to promote my products, and less than six months later they had been doing so many sponsored posts that they were no longer effective. Finding a great influencer is a lot harder than it looks. Sometimes an influencer has a high price but it doesn’t convert to sales. You might want to check out Famebit for access to the best influencers.
Build out your channels from day one
As soon as you’ve bought your store domain name, start building out an audience. You might start with posts on social media to grow a fanbase so that when you launch you have an audience ready to buy. Once your store is launched, you’ll want to start collecting email addresses and building referral traffic. By doing this from day one, you’ll grow your customer base faster. By focusing on building out your social media, email list, and referral traffic, you’ll likely need to spend less on ads over the long term. You’ll be able to promote your content to your audience through your channels.
How to Take Order / Order Tracking
Just like inventory management, order tracking software is trendy in the eCommerce landscape. Your customers can track the status of their orders once it is fixed. They can cancel or modify orders at certain stages of shipping.
For an eCommerce business, there is software available to handle orders and relevant procedures like shooting emails accordingly and automatically. If you integrate order tracking with shipping management, you can save spending on human resources to do several things manually and can provide real-time order status as well as shipping status in your eCommerce modules.
Several products need special packaging for specific orders also based on the geographies of the recipients.
How to Manage Returns
The biggest hindrance of eCommerce is it is devoid of real product touch so you cannot find out whether it is perfect for you or not and it happens when it arrives actually at your door after payment.
Therefore, reputed eCommerce vendors always offer return options with the required flexibility and precautions. Thus, honest customers can return unwanted goods immediately and get either replacements or a money return if a replacement is not possible.
You have to introduce return policies and create modules during the eCommerce designing and programming process.
Commit to a schedule for consistency
When starting a new eCommerce store, you’ll want to follow a consistent schedule so that your customers can know when to check back. For example, if you add new products each week, you should do it on the same day of the week so people check back on your website on that day every week. If you commit to a blog, adding posts on the same days will encourage people to keep checking back. As soon as you become inconsistent, you start to lose your customer loyalty.
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Starting an eCommerce business does not differ from the brick store launch process. You have to pass through all steps just keeping online mode in your mind. When a startup or a brick store owner thinks of selling online, he/she has to take care of each aspect of the business before going for website development.
Careful planning for excellent user experience, usability, site performance, and site optimization can yield great rewards in the long run. Of course, the help of expert eCommerce developers can make big difference in the quality as well as the cost of the development.
Therefore, leading brands and reputed businesses prefer the Digital Commerce Agency – Perception System and its eCommerce development team as their online store development partner.
Do you want to receive a free consultation about how to optimize your store and generate more sales? Reach us out at [email protected] or contact us, and we will be more than happy to help you out.