Metaverse commerce in 2024 | How to create virtual stores

Metaverse commerce is an emerging concept that envisions a blend of virtual reality (VR), augmented reality (AR), and online interaction within a digital universe where users can engage in various activities, including shopping.

Retailers could create immersive virtual stores within the metaverse, allowing users to browse products in a 3D space, interact with items, and make purchases in a more engaging way than traditional eCommerce.

In this video, you can see on your screen how H&M has implemented that could lead to a top virtual user experience in shopping.

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