PWA-Magento-Integration | PWA Studio

PWA-Magento-Integration | PWA Studio

Catch a lot of buzz about progressive web application for Magento in Current times? Me too, and Currently eventually we have the Magento PWA Studio to occurrence the “revolutionary” mobile and merchant occurrence!

On January 15, 2019, Magento announced the accessibility of PWA Studio. And there was no glancing back! Developers can now utilize the set of tools to develop a progressive web app. Being the later of web app development, Magento 2 PWA Studio has specifications close to a native mobile application.

What is Progressive Web App (PWA)?

PWA, i.e., progressive web application, is one of the most considered technologies in the web. It is not potential that you are erecting a website and you haven’t heard about the word “PWA”. Installing web apps on the phone for actual is a thing now!

PWA is the subsequent of web development presenting specifications close to a native mobile application. PWAs permit acquiring the content offline without the requirement for internet connectivity.

PWA is a web app conveys the app-like occurrence to the users, it is:

Progressive – as it idle loads itself!
Web – as it’s developed utilizing the several web languages like HTML, CSS, and JavaScript
App – as it obtains installed and aprints code on mobile phones

Why Magento PWA Integration?

According to Statista, 39.6% of US eCommerce sale caused from mobile phones which are anticipated to reach 44.7% till the end of 2019. Glancing at the facts of m-commerce operating more online sales, Magento has create a smart decision to integrate PWA with Magento to obtain welfared with better user occurrence and conversions.

What is Magento PWA Studio?

Back in June 2017, Magento shook hands with Google to integrate the finest of PWA specifications in Magento. With the convey of Magento 2.3.0 in November 2018, the PWA Studio for Magento 2 approach into steps and Magento enhance one of the first some eCommerce platforms permitting users to obtain the finest out of PWA with whole potential.

Magento PWA studio supplies the developers with needed tools to create and continue PWA storefront on the top of Magento 2.

The Magento PWA Studio starts with:


Utilized to set up and configure a local nature for PWA development, it is a library for Magento PWA.


A set of React elements created to handle Magento-specific components like routing, root-components, layout handler, product lists, price display, etc.

Venia storefront:

A demo theme made with the Magento PWA studio. It displays the ongoing traits and workflow.


Why should store owners utilize Magento PWA Studio?


Utilize of web stack for the development creates it cost effective. Remove the cost of native apps. Easily upgrade the already raise Magento 2 website into a PWA.

Gain out to mobile users:

As per statista, the selection of mobile for online shopping is enlarging. With m-commerce in trend, the Magento 2 PWAs can work offline and users can feed through the store, supplied they have visited it before! Offer a mobile app like occurrence for your store with Magento PWA Studio! When the user visits your PWA-backed Magento store on a browser, an “Add to Homescreen” popup will emerge. Once the user clicks on it, the PWA version of the store is attached to the user’s home screen. Now a mobile web user is transformed into a mobile app user, permitting you to attain the welfares of m-commerce trend!

Works Offline:

PWA sites cache some website content to obey even if the users are offline.


No requirement to develop a divergent app for Android and iOS!

Add to Homescreen Icon:

The attach to home screen trait of PWA attaches the site to the phones home screen that permits users straightly visit the website without launching the browser and typing URL. This enlarge the session time of the users which is the essential factor enhancing conversions.

Cross-Platform Similarity:

Utilizing PWA in Magento, a sole web code is sufficient to run on some platforms and thus, it can run in any mobile browsers and platforms. Furthermore, there is no requirement to upgrade PWAs from the app store as they are upgrade in real-time just like a website.

Responsive Design:

According to Google, sites with the responsive design outranks SERP and as PWA supplies a compatible occurrence in any screen be a mobile, tablet or the desktop, executing it assist your sites rank huger in Google search outcomes.

Boost SEO:

As Google declared mobile first index, utilizing PWA notably batters the mobile version of the website and assists in the mobile-first index. Also, with the upgraded speed and responsiveness on multichannel, improve the SERPs and thus the traffic utilizing Magento PWA!

Create the most out of push notifications:

With PWA, do not miss out the marketing chances that push notifications offer! Retain the consumers updated about the discounts, launches, news, etc.

Huger Conversion Rate:

If you contrast the conversion rate of the mobile web and apps, mobile apps are always the front runners. As Magento PWA supplies app-like occurrence with the attached welfares of rapid loading, low data use, and cross-platform similarity, you can see your conversions extend for the sky!

Enlarge the Number of Users:

Users tend to download the apps for their most favorite and desire shopping brands like Amazon and Flipkart. With PWAs, users can single click to attach the PWA of a web store in their mobile phones which is as simple as ABC. The surprising one-click download attribute operates numerous user downloads.

PWA Studio

How does Magento PWA Studio relieve the shopping occurrence for users?

Low data use:

With the versions of already visited pages stowed in the cache, the users can approaches them without internet connectivity. Hence, save the data on replicated visits.

Faster loading:

Magento PWA Studio offers quicker loading as contrasted to a responsive web store. Thus, users can occurrence an easy shopping experience!

Features PWA

PWA has several features that distinguish it from traditional web applications and native applications

Fully responsive and browser compatibility:

PWA is built using incremental optimization principles and is a web design strategy to provide essential functionality and content to everyone regardless of browser. Therefore, PWA works with all available browsers and is fully responsive providing the same experience for a tablet or mobile user.

Fast and safe:

PWA uses various optimization techniques to deliver a very fast application experience and is completely secure as applications are served through HTTPS, so no unauthorized user can access the application.

Works offline:

PWAs cache content to ensure that some content can be served when the user is offline.

push notifications:

PWA offers push notification support that helps keep the end user engaged and motivated to open and use the app more often.

Easy to install:

PWAs are apps but are not distribute through app stores. Apps can be shared via URL and can be easily installed by simply visiting a site and adding them to the home screen.

Advantages of using PWA For Website Owners


Progressive web application uses web package for development. It results in less time and effort which leads to cost efficiency. Moreover, the same app can work on iOS and Android devices, so you don’t need to create an app for multiple platforms.

Time saving:

The Progressive Web App helps you to save your valuable time as you don’t need a separate app for Android and iOS. One app can be used on both platforms which results in faster time to market.

For end users

Low data usage:

In some developing countries, mobile data is still an overprice commodity. PWA It solves the data usage issue because it only uses a small portion of the data compared to a native mobile app.

Easy Updates:

PWA provides a modern experience to users without any installation required. It also addresses software fragmentation issue where you don’t need to keep an older version of the application.

Fast download:

Progressive web app loading time is 2-3 times faster than responsive websites. It outcomes in smooth presentation on a mobile device.


Though these eCommerce plans are serviceable for divergent things. They all assist online stores to extend one final goal.
With over 9+ years as a full-service eCommerce agency, the BTPL Commerce team is attainable to help you with building, designing, and enlarging your online store.
Our Expertise Will helps you with your project top to bottom. We will commit to solving your issues and eCommerce development on time.
Born Techies is the eCommerce enabler and official partner of Adobe Bronze Solution Partner, BigCommerce Preferred Partner & Shopware Business Partner.
Born Techies –Digital Commerce agency offers Shopify, Shopware, Magento, and Bigcommerce development with the latest technologies.
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