June 27, 2023
What is customer segmentation?
#customersegmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.
In business-to-business(#B2B) marketing, a company might segment customers according to a wide range of factors, including:
1. Industry
2. Number of employees
3. Products previously purchased from the company
4. Location
In business-to-consumer(#C2C) marketing, companies often segment customers according to demographics that include:
1. Age
2. Gender
3. Marital status
4. Location (urban, suburban, rural)
5. Life stage (single, married, divorced, empty-nester, retired, etc.)