ECOMMERCE INSIGHTS

What is Metafields?

Metafields enable you to customize the functionality and appearance of your Shopify store by letting you save specialized information that isn’t usually captured in the Shopify admin. You can use Metafields for internal tracking, or to display specialized information on your online store in a variety of ways.

Metafields sound technical but they’re simple to understand. At the core, they’re about adding additional information to your admin or storefront that doesn’t come standard across Shopify’s platform. Many businesses have specific needs that are unique to what they sell, their customers, and their business goals. We created Metafields to help you customize and manage the information you need to grow your business.

Ultimately, Metafields are about sharing the right content with the right audience in the right context. They offer a simple, flexible way to build a personalized storefront and deliver experiences that delight new and returning customers—and keep them coming back for more. You can also use Metafields to organize your back office operations by centralizing data like customer details, shipping information, and inter-departmental notes. The best part? You can gain all of these benefits without writing any code. With just a few clicks, you can create and reuse customized data-collection fields, and add them to your admin or your online store, without touching a line of code.

With Metafields, all of your store’s unique data—whether it’s related to customer birthdays, fabric care instructions, material lists, or the packaging requirements for orders— can become actionable insights for any eCommerce business.
Read on to explore how one business is using Metafields for easy, reusable data collection and management.

How to create Metafields from Shopify Admin Panel?

Let’s have a look at the how to create Metafields step-by-step.
First, you need to log in or sign up for your Shopify partner account.
Enter into Shopify Admin Account.

Click on the setting which is displyed at bottom of the left side bar.
You can see this in the below image.

Ohhh, you’re so smart!
Already clicked on the Metafeilds.

Now, you can see the window where you can see the list of fields.
Where as,

• Products
• Variants
• Collections
• Customers
• Orders
• Pages
• Blogs
• Blog Posts

Now you can select one and proceed for the furter.
As an example I’m selecting the “Products” and you can see in the below image.

Furthermore, After clicking on Products – You can see the new window which is displayed in below image.
Now, You’ve to fill the details in the fields. such as, Name, Namespace and Key, and Description.

Moving ahead,
To allow custom storefronts to display values for this metafield, select Give access to Storefront API requests.
After that, You can choose one of the “select content type”.
There are several Content types such as,
Date & Time
Date | Date & Time
Measurement
Weight | Volume | Dimension
Number
#integer | #decimal
Reference
File | Page | Product | Product Variant
Text
Single-line Text | Multi-line Text
Other
Color | Json | Rating | True/False | URL

Now moving on the Validation section.
Every field has own different validations.
Here you can see the Rules, Where you can set the minimum length, Maximum length, and Regular Expression.
After filling all the details you can click on “Save” button.

Now, You can see the Created Metafield list on the upper image.

Final Words

With the help of this blog, you should be able to create and manage Shopify Metafields. Once you’re done, you can look at the Shopify theme customization to make your store more stunning and enhance the user’s shopping experience. Of course, the store with such product features also have a good hosting partner Like Shopify Cloud.

Born Techies –Digital Commerce agency offers Shopify, Shopware, Magento, and Bigcommerce development with the latest technologies.

Do you want to receive a free consultation about how to optimize your store and generate more sales? Reach us out at [email protected] or contact us, and we will be more than happy to help you out.