Valentine’s Day marketing ideas to boost your sales
Valentine’s Day can cause two distinct reactions in people: those who love it and can’t wait for all the romanticism of that Day and those who stay away from it and acknowledge it only one of the many commercial constructs assumed to push consumers to spend more and more.
If you own an eCommerce Store, your feelings and your relationship status are put on the back burner: for any store owner, Valentine’s Day is, first of all, a tremendous chance to create an efficient marketing campaign and to sell more.
Do you require ideas for Valentine’s Day? In this article, we will share Valentine’s Day marketing ideas to boost your sales with Shopify, Magento, and, why not, to create your consumers fall in love with your store and products.
How you can increase sales on Valentine’s Day
Boosting sales in your online store is not an effortless task. There must be an analysis from the point of view of your store for the actions to deliver results. There are many strategies, ways, or strategies that you can bring out to boost sales in your store. Here are some marketing ideas that will aid you in achieving your goal.
Valentine’s Day Marketing Ideas
Peek at last year’s data and enhance performance.
In any marketing method, it is essential to evaluate the previous years’ data. By looking back, we can tell what worked and what did not: methods in social networks, site images, offers, among others.
For all this, it is really necessary to archive data, extract metrics, and know the outcome of a plan that can later allow us to rectify mistakes or repeat actions. It will lead to improved implementation and triumph in our future campaign.
Create Offer of the day / Timed offers (urgency)
Once your consumers land on your site, no matter their experience, they will question themselves: what about the Offer? Let’s confront it, for years currently, users have acquired utilized to Black Friday, Halloween and Christmas discounts, or end-of-season sales, so they anticipate finding an offer on Valentine’s Day too: we mustn’t deceive them. A sense of haste will play an essential role here. For instance, you can create a 10% storewide offer with a countdown timer to urge shoppers to purchase as soon as possible.
You can make additional promotions and discounts that begin and end automatically utilizing a plugin like Dynamic Pricing and Discounts. With such a tool, you will make targeted offers and improve the average order value through discounts based on the quantity or the total amount in the cart.
Complete a look for your Valentine’s day communication (site and social)
The second step to take is to illustrate the store. Assume we feel entitled to overuse lights and snow decorations for Valentine’s Day at Christmas. In that case, we can provide our shoppers a romantic touch to emotionally pledge our users and improve their acquisition occurrence.
A heart-shaped popup with a welcome coupon code, a red or pink banner in the homepage slider, or the header is a simple but great idea.
Don’t just take care of the look of your website, though, but spread love through your social networks as well. Suppose the user visits your profile picture modification or some content related to the event. In that case, they will be pulled in and will likely visit your store and look for amazing offers or promotional packets.
Offer free and maybe personalized gift wrapping
Many physical stores offer gift wrapping for free during the holidays, making a good impression on shoppers. Online stores such as Amazon do not fall rearward for sure.
Did you know that you can also offer it in your online store? Very simple: with the Product Add-ons & Extra Options plugin, you can create options that your customers can enable or disable. The package wrapping is just an instance, but you could also offer the opportunity to attach an additional salutation card. You have many opportunities to discover.
Offer gift cards with a visible button and Valentine’s Day look
A high percentage of people who buy a Valentine’s Day gift does not know what to buy. Because of the global situation and the pandemic, others prefer to shop online and enjoy Valentine’s Day at home. Those who prefer going the easy way can opt for gift cards and make a gift that is always appreciated. Please look at the stores you normally visit: all or almost all of them offer gift cards. The good news is that you can do the same.
A gift cards plugin with a visual button and a romantic look to match the event can improve conversions during the visits by authorizing your consumers to gift their friends and relatives without the stress of discovering the excellent gift.
Offer Valentine’s bundle for this Day only
Who wouldn’t like to accept Valentine’s Day package with chocolates, flowers, and a bottle of wine? According to a survey conducted by us, candies, greeting cards, and flowers were the top three gifts that Day. So why not take this chance to make promotional packages that contain these or other items?
This way, you will improve the average order value, improve your eCommerce conversions, and your consumer will be very glad about the outcome. A useful plugin like Product Bundles to create special offers in your store offering Valentine’s Day promo discounts and exceptional prices can be a wonderful marketing concept.
Consider potential upsells and cross-sells of products
Visualize you want to purchase a bouquet and, on the effect page, other suggested items emerge that are normally bought together with the product you are peeking at. For instance, a heart-shaped balloon or an easy box of chocolates appears. Who wouldn’t believe in achieving their Valentine’s Day giveaways?
It is one of the most effective marketing techniques. With a plugin like Frequently Bought Together, you can leverage the social proof plan to enable users to purchase the products that other consumers normally buy and thus improve the average order value. We win, you win, and your special person also wins.
How can you promote your product on Valentine’s Day?
Another interesting point is the creation of social campaigns and the utilization of online Valentine’s Day advertising to offer you visibility. In a time as visually attractive as Valentine’s Day, recognize to give off love with each of your magazines. Utilize high-impact images, shoot a short video on the subject, post love poems, famous quotes, and – why not – add an ironic touch: you can earn more shares and let people talk about you. In this blog post, you discover the best Valentine’s Day campaigns of 2021: push clients to fall in love with themselves, funny videos about what living together actually mean for couples, V-Day’s competitors. If you have a good vision, you can make a dissimilarity.
Did you ever occur to enter an airline’s official website to look for the price of a flight and, after 20 minutes, see an ad in your Facebook dashboard that presents you that duplicate unmissable Offer with the identical airline, origin, and destination? Magic? No, but almost there.
Now imagine that you want to entice people through social networks. It will be very easy: an enjoyable way to re-engage your audience is with remarketing, a system that permits you to make tailored or personalized ads for users who earlier visited a store. You can create personalized audience lists with Facebook Ads to compare your target audience or do the same with Google Ads in a few minutes. Those who came to see your gift guide will see an ad with the experimental product as soon as they log in to one of their social profiles like Facebook or Instagram. It can provide amazing outcomes; you have to deliver it a try.
Cart Recovery Emails
It’s calculated that eCommerce users abandon around $4 trillion worth of products in carts every year. Interestingly, more than 60% of these carts can be retrieved and transformed into purchases. What better time to do it than on an event as significant as Valentine’s Day?
Some add-ons like Recover Abandoned Cart put you in touch with users who have counted products to the cart without finishing the order. You can send them a cart retrieval email with coupons or a different Valentine’s Day offer.
When you should begin advertising on Valentine’s Day
Scheduling and organization are essential for any marketing campaign. Valentine’s Day is no immunity. Although users often wait until the last minute, don’t they?
Begin planning Valentine’s Day to calm down after the Christmas vacations, when you have sufficient energy and want to start the latest year right. Allow your consumers to avoid the stress of last-minute shopping by utilizing messages that assemble a sense of urgency.
Discounts and incentives
Persisting with the effectiveness of emails, you can also send messages solely to those who have made investments in earlier events. For instance, users who buy a product at Christmas get 10% off on Valentine’s Day. In this way, you will loyalize your consumers – and let them feel valued – and enable them to expend more.
Valentine’s Day is an option for online stores. There are just a few things to keep in mind: organization, marketing, and selecting the right offers are significant in any method you want to carry out in your store. But the essential thing is to control your store and feast your consumers with love.
Do you want to receive a free consultation about how to optimize your store and generate more sales? Reach us out at [email protected] or contact us, and we will be more than happy to help you out.