SEO vs. Google Ads: Which Should You Utilise More in your #ecommerce store?

SEO vs. Google Ads: Which Should You Utilise More in your #ecommerce store?

Many marketers utilize marketing methods like search engine optimization (SEO) and Google Ads to generate traffic and lead for their business. Many enterprises don’t know which procedures will obtain the best outcomes when first planning a marketing campaign. When you look at SEO vs. Google Ads, you may wonder which is more suitable for your business.

In this blog, we’ll look at the SEO vs. Google Ads debate to assist you to pick which approach is most suitable for your business. To stay up to date on the latest information about SEO and Google Ads.

What is SEO?

SEO affects optimizing your website and its content so that it appears higher on the search engine results page (SERP). A quick way to see your site’s SEO status is to enter your URL here for a flash SEO audit.
Whenever users search, the search engine compares their query with appropriate web pages. To enable your page to occur appropriate search results, you must utilize optimization approaches, like keyword integration and internal linking. A well-optimized page will generate traffic for your site, which will improve your conversions and sales.
Google decides your rank based on a variety of factors, including:


Keyword selection: To support your business’s rank in the right search outcomes, you require to select appropriate keywords for your page. Google will rank your page based on the keywords you choose, so you’ll want to utilize keywords related to the topic of your page to help you appear and rank in suitable queries.


Content quality: Google wants to direct users to high-quality content that delivers them the information they require. When you have long, enlightening content, Google is more likely to rank your website higher in search outcomes. A high-quality, lengthy piece of content will keep users on your website extended, boosting engagement and sending favorable signals to Google about your page.


Site security: Personal information security and privacy are increasing concerns for Internet browsers, and Google has noticed, so it’s necessary to encrypt the information on your site utilizing an SSL certificate. Google will rank assured sites over non-secure sites, so it’s essential that you


User experience (UX): Google wants to promote sites that offer a favorable experience. You must concentrate on improving the user experience on your site, so information will stay on it extended and assist enhance your ranking. Some UX features include comfortable navigation, headings and bullet points in content, and interesting images and videos.


Mobile compatibility: Google has been driving responsive design over the last couple of years due to the rise of mobile web browsing. Responsive design is essential because it helps users view your site on any device. Since Google moved to a mobile-first indexing system, you require to have a mobile-friendly site to rank well in search outcomes.


Page speed: Users want information quickly, so if you have a slow-loading site, you’re not heading to rank as well in the search outcomes. Your site requires to load fast, or users are likely to jump from your page, which hurts your ranking.



An SEO campaign permits you to increase your site’s expertise, authority, and trust through content creation, optimization, and advancement of the user

What are Google Ads?

Google Ads, previously known as Google Ads, is a pay-per-click (PPC) advertising platform that allows marketers to reach interested leads. PPC ads occur in several forms, including:

Search ads

These text ads emerge at the top of the SERPs, above the organic listings. While these ads look identical to organic search listings, they have the tag “ad” to assist determine them from organic listings.

Local Services ads

Local services ads are for service companies, like plumbers and electricians, who want to entice more regional leads. These ads are identical to Shopping ads with the carousel format, but they list the service information for the business instead.

Google Shopping ads

These ads seem as in a carousel format at the top of the SERPs with images of products from additional brands. These listings contain prices too, so users can comparison shop.

With PPC, you only pay when users click on your ad, making Google Ads a more cost-effective choice than most traditional advertising methods like radio, television, or newspaper ads. PPC ads work on a bidding system. You bid for keywords you want to utilize for your ads.
The bid amount is the most you want to spend when someone clicks on your ad. When you bid on a keyword, your ad will seem in the search outcomes for that keyword. Your positioning is controlled by your bid and quality score, while the frequency of your ad relies upon your budget.

SEO vs. Google Ads

Let’s take a look at SEO vs. Google Ads to see how these techniques compare:


After seeing the comparison chart,
What do you want?
Do you want to sell your products between 6 months or earlier?
If you want fast to generate sales, you should move to PPC or Google ADs. It’ll generate fast sales in #eCommerce.
Moreover, SEO will generate the traffic and crawl within the 6 months.
We suggest that you run the PPC Or Google ADs campaigns for a specific targeted area, keywords, and Sales generation.
Both impacts are excellent. But Google Ads Or PPC is the best for #eCommerce.

Which is better, Google Ads or SEO?

When you count in SEO, you’ll begin pulling in long-term traffic. Utilizing PPC lets you have the best short-term traffic. But when you’re setting up the campaign with different keywords and targeted audiences. You’ll boost the sales on it.

Google Ads is more suitable for your marketing campaign relies on your business’s goals.

Google Ads

Google Ads operates most useful for #eCommerce companies that concentrate on leads and sales. This approach is most suitable for #eCommerce companies that want to see quick outcomes and be able to monitor their actions as soon as they launch a campaign.

Google Ads are very popular for running the Campaign and eCommerce sales generation.
Nowadays, every #eCommerce store owner sets up the campaigns through Google ADs for quick sales generation.

They have also promoted the Offer banner on the Google ADs campaign. So buyers will attract and click on the link “Shop now” & generate the sales.
As we suggest, Every #eCommerce owner should run the Google ADs Or PPC Campaigns.

If you worried about how to set up the campaign?
Please get in touch with us. We’ll assist you with that.

How SEO and Google Ads work together


While SEO vs. PPC is a hot debate to help #eCommerce companies determine which method is more useful, it’s best to utilize these techniques together. Most marketers recommend utilizing a blend of both SEO and Google Ads in your marketing campaign to assist boost vulnerability and leads to your site. Both methods improve your visibility in SERPs, so utilizing them in your digital marketing approach will maximize your brand’s online prospects.

Pros of Google Ads Or PPC

Boost your brand’s visibility: PPC and Google ads double the amount of visibility that you can bring in search. Both your organic result and a PPC ad improve the number of opportunities that searchers have to visit your page.


Increase traffic: Utilizing PPC gives you the most suitable chances of earning useful traffic. PPC allows you to earn traffic quickly, and you can begin pulling in leads as soon as you launch your ad. 


Utilize PPC keywords to optimize SEO: Utilizing Google Ads to bid for the identical keywords you target with your audience means more exposure for those keywords. Furthermore, testing keywords utilizing PPC ads can assist you to figure out which keywords will be the most useful for your campaign.


Now you know the answer to SEO vs. Google ads: Investing in Google Ads will help you grow your eCommerce business online. Ready to get started? Born Techies can help!


What did you decide?
SEO Or Google ADs?
In both, Born Techies will help you.
But in my opinion, Google Ads are easy to manage, affordable, Invested money will get back after the campaign finishes, and more sale generators for your #eCommerce Business rather than SEO.

If you’re looking to generate leads, you can look to our team of digital marketing experts. Born Techies is your one-stop digital commerce agency, and we’re focused on driving real results.

Born Techies –Digital Commerce agency offers ShopifyShopwareMagento, and Bigcommerce development with the latest technologies.

Do you want to receive a free consultation about how to optimize your store and generate more sales? Reach us out at [email protected] or contact us, and we will be more than happy to help you out.