Upsell and Cross-Sell strategies for Shopify Store Owners

Upsell and Cross-Sell strategies for Shopify Store Owners

Ultimately, every Shopify business owner wants to know the most crucial metric. “Does our marketing obtain in more income?
It is where upselling and cross-selling join the picture.
Cross-selling is simply recommending products to consumers that apply to them. Equivalent to cross-selling, upselling is the procedure of encouraging consumers to boost their orders. Theoretically, these concepts sound detailed but are challenging to apply in practice.

Shopify Upselling Methods

Here are some upselling and cross-selling strategies for Shopify store owners.

#1: Upsell Your Best-Selling Items
Upsell Your Best-Selling Items

It can bring time to upsell products virtually. Choose which products are worth upselling and calculate the most beneficial price distinction between the multiple versions of the exact product.
Upselling your most favored products is the most comfortable way to acquire started. Since these products are already executing well, making upsell offers for them would certainly make sense for your business.
You can begin A/B testing to discover a more advantageous upsell offer once you’ve gathered more data about how the deal functions.

#2: Present Reasonable Alternatives
Present Reasonable Alternatives

Always make upsell offers that are good. Don’t offer a $300 electric shaver if the customer wants a $30 one. A modest upsell is necessary to get substantial value for minimal costs.
It is essential to note that everyone cannot afford the most costly versions of a particular product. Further, they might afford it but aren’t ready to spend that much.
Think implementing down-sells to demand to these types of consumers as well. A down-sell offers a more suitable product or service to a possible consumer who seems tentative to purchase.

#3: Offer An Incentive
Offer An Incentive

Offering incentives that facilitate consumers to upgrade their original options will create your upsell offers more sufficient.
Offering free shipping would be the best encouragement if you’d like to improve online sales since 90% of customers quote it as the number one reason they shop online.
Let your shoppers know if they order more than a specific amount, they will earn free shipping.
Your upsells will be more useful if you deliver free shipping, decreasing cart abandonment.

#4: Upsell at Checkout
Upsell at Checkout

Consumers must have added a product to their cart and moved it to the checkout page to finish the order. It is an excellent time to upsell to them.

#5: Promote Add-on Services
Promote Add-on Services

Not all clients will demand or want a premium product. Offering consumers add-on services is a perfect way to upsell to them.
Extra services you may wish to offer to contain gift wrapping, support plans, extended warranty coverage, express delivery, installation or set-up, and customization.
It’s a perfect prospect to upsell with gift wrapping, in particular. During the holiday season, it’s a surefire way to increase your average order value.
Christmas buyers will admire the option of having gifts wrapped before shipping, thus preserving the concern of wrapping them themselves.

Shopify Cross-Selling Methods

#1: Assemble Personalized Product Recommendations
Make Personalized Product Recommendations

Your store can create personalized product recommendations for your consumers utilizing predictive analytics based on their engagement history.
Counting on the consumer’s browsing history and previous assets, an algorithm can cross-selling individual products. As it gets more data, the exactness of the forecasts will enhance.

#2: Boost Products With Clear Benefits

Be sure that any extra items you present for your consumer will apply to the product they have already decided on.
When you buy protein powder from Misfits Health, you can attach some protein bars for 10% off along with other “frequently bought together” items. Break up consuming a shake all the time by consuming a protein bar.

#3: Group Your Products Together
Group Your Products Together

Offer product bundles. The plan applies to furnish thematically coherent groups of products.
For example, 3 T-shirts combo.
Using all three products concurrently will result in more significant effects than utilizing just one product alone. Consumers will line up for your product bundle if you present an acceptable deal.

#4: Invest A Sense of Urgency

By introducing time-sensitive offers, you can facilitate consumers to benefit from your upselling and cross-selling prospects. ‘Fear of missing out may cause consumers to act.
A way to obtain the most out of this approach is to pair it with a discount or offer. Offer your shoppers the option to upgrade at a discounted price to the premium version. As a Shopify cross-sell, you may suggest another suitable item at a smaller price than normal.
Consumers must create payments within a specific period to take advantage of these offers. Thus, you develop a sense of urgency while attaching value at the exact time. Integrating these two methods increases sales.

#5: Include Discounts

Despite its age, discounts remain a productive approach. You can utilize this practice actually to facilitate upselling and cross-selling. Everybody likes a bargain, even if it’s a little one. Utilize this approach to reach your consumers’ attention and then follow up with a deal that signifies value.

5 Cross-selling and Upselling Software for Shopify

You can discover these Shopify upsell and cross-sell applications in the Shopify App Store. Several of these methods include other boosting AOV, such as product bundling and AI-powered suggestions.
Further, one-click upsell is excessively powerful. By destroying the steps of upsells/cross-sells, sales can fast boost. Think how famous phone payments have evolved – people don’t like exploring through their wallets for a credit card or cash. People will buy from you if you complete it comfortable for them to do so.

Bold Upsell

Bold Upsell offers a 14-day free trial. As distant as plans vary, you can join Starter for $9.99/month, Plus for $19.99/month, Premium for $39.99/month, or Pro for $59.99. You may consider it costly, but Upsell Shopify Apps can increase your revenue, thus making it worth it.

Frequently Bought Together

In extra to delivering recommendations and cross-selling, this Shopify upsells app also offers a 30-day free trial to estimate its impact on your store’s average order value (AOV) and implementation. You can also select from these plans: Free (up to 1,000 orders), $9.99/month (1,000 to 10,000 orders) or $19.99/month (over 10,000 orders).

ReConvert Upsell & Cross-Sell

Try to release a 30-day free test for the ReConvert Upsell. You can visit if it improves your AOV during that time. According to how your store functions, they offer additional plans: free (limited to 50 orders per month), $7.99/month, $14.99/month, and $29.99/month.


It’s only free for 7 days. You won’t see much influence on transformations or sales in this time structure, but you will earn a practical sense of the app and how it works. In expansion, several plans are available: free (for up to 100 monthly views), $49.99/month (for 2,000 views), $99.99/month (for 5,000 views), and $149.99/month (for 10,000 views).

Upsell Recommendations – Free

With this app, you’ll gain a free upsell! The company does not assess the trial; no monthly fee and no commission are charged. While it doesn’t have the comprehensive functionality of the other Shopify upsell apps listed, you can utilize it to learn how it impacts your Shopify store modifications if you’re on the barrier about trying one.


Upselling and cross-selling can provide you with an advantage over your opponents. Don’t ignore your most profitable market while developing your client base. Nurture your relationship with your current consumers and see a massive modification in your average order value and profitability.

With over 9+ years as a full-service eCommerce experience. The BTPL Commerce team is attainable to assist you with buildingdesigning, and enlarging your online store.

Furthermore, Born Techies is the eCommerce enabler and official partner of Adobe Bronze Solution PartnerBigCommerce Preferred Partner & Shopware Business Partner.

Born Techies –Digital Commerce agency offers ShopifyShopwareMagento, and Bigcommerce development with the latest technologies.

Do you want to receive a free consultation about how to optimize your store and generate more sales? Reach us out at [email protected] or contact us, and we will be more than happy to help you out.